prelaunch

For food distributors across Europe · Prelaunch

Where is your money getting stuck?

Find out what your stock and purchasing decisions may be costing you. Products that don't sell. Stock that runs out. Goods approaching expiry. Money tied up in inventory. These problems can be difficult to measure across hundreds of products. We examine your existing sales and inventory records to help you identify where improvements may be possible.

Apply for your free Health Check

How it works

No ERP replacement. No obligation to purchase a solution.

EXPENSIVE_HABITS

Small purchasing problems can become expensive habits.

One product stays in stock too long. Another runs out before the next delivery. A third needs to be discounted before expiry. Each situation seems manageable. But when these patterns repeat across hundreds of products, the consequences can become significant. The challenge is knowing which products deserve attention first.

ONE_PRODUCT: stays in stock too long
ANOTHER: runs out before the next delivery
A_THIRD: discounted before expiry

ORIGIN

Most distributors already have the data.

Revenue is visible. Margin hides. Your existing systems already record purchases, sales and inventory. The money tied up in stock, the products that run out and the goods that approach expiry are already in those records. We start from them.

PURCHASES: already recorded
SALES: already recorded
INVENTORY: already recorded

BETTER_DECISIONS

You know what happened. But could you have made a better decision?

Your existing systems record purchases, sales and inventory. What may be less obvious is whether the information available at the time could have supported different purchasing decisions. Our Health Check helps examine these questions.

QUANTITY: could you have ordered less?
TIMING: should you have reordered sooner?
PATTERNS: which ones deserve investigation?

PRIORITIES

From hundreds of products to a clearer list of priorities.

Imagine identifying the products that deserve closer attention because of recurring excess inventory, shortages or unusual purchasing patterns. Instead of reviewing everything with the same priority, you can focus on the situations that may have the greatest operational and financial consequences.

PRODUCT: mozzarella 1 kg
PATTERN: same order size while sales slowed
EVIDENCE: 8 weeks of stock, usually 3
CONSEQUENCE: goods may reach expiry
NEXT_ACTION: smaller orders, review in 4 weeks

an illustrative example, not a customer result

See an example report

[ apply, confirm, share, receive ]

Start with the numbers you already have.

your existing records, no new system

you

how it works

Find it. Fix it. Measure it.

The Health Check is free for suitable applicants. Applying does not guarantee acceptance. If you want help afterwards, we can quote a solution built around one specific, identified problem. No ERP replacement and no software package to buy.

1 · Find it
Free
for suitable applicants
start here
- apply: company and challenges
- we confirm suitability
- we agree which records to share
- you receive the findings
Apply for your free Health Check
Apply for your free Health Check
2 · Fix it
Quoted
per identified problem
- only if you want help
- built around one specific problem
- works with your ERP, not instead of it
- no software package to buy
Name a specific problem
Name a specific problem
3 · Measure it
Checked
after the change
- the same weeks, before and after
- estimates kept apart from results
- you see what actually changed
- you decide what comes next
See an example report
See an example report

free health check, example report

Know what deserves your attention first.

Your assessment is intended to provide a prioritized view of products or purchasing patterns worth investigating, clear explanations of the issues identified, financial estimates where the available information supports them, and three practical actions to consider. The findings depend on the quality and completeness of the records provided. Everything below is an illustrative example.

Products worth investigating

A prioritized view of products and purchasing patterns, each with a plain explanation. Illustrative example, invented numbers.

tied up or at risk, per product

illustrative example

mozzarella 1 kg€0excess
olive oil 5 l€0slow
burrata 125 g€0near expiry
fries 2.5 kg€0runs out
passata 700 g€0excess
cream 1 l€0near expiry
basmati 5 kg€0slow
butter 1 kg€0runs out
tuna 1.7 kg€0irregular
coffee 1 kg€0slow
flour 25 kg€0runs out
parmesan 1 kg€0irregular

One product, explained

For each priority: the pattern, the evidence, the potential consequence and a practical next action. You decide what to do with it.

priority 1

example

Food Intelligence OS

example

Mozzarella 1 kg: ordered at the same size every week while sales slowed after the summer.

evidence: 8 weeks of stock, usually 3
risk: stock may reach expiry
action: order less, review in 4 weeks

Act on it

Not now

illustrative example

From hundreds of products to a short list

The products reviewed, those with a recurring pattern, and the few worth acting on first. Illustrative example.

0reviewedall products

0a patternrecurring

0set asidesmaller impact

0act firstpriority

illustrative example, invented numbersproducts

Apply for your free Health Check

who it's for

Built for food distributors with complex purchasing and inventory decisions.

The free Health Check is intended for established food distributors serving professional and HORECA customers. Every application is reviewed before the assessment is offered.

01
Many products
Hundreds or thousands of products to buy, stock and sell.
02
Your own records
Historical sales, purchases and inventory, in your ERP or spreadsheets.
03
Professional customers
Restaurants, hotels, caterers, retailers or other businesses.
04
Someone who can act
A person who can review the findings and decide what happens next.

Suitable applicants receive the Health Check free of charge. Applying does not guarantee acceptance.

the bigger picture

Your business has more than one challenge. We start where we can deliver a clear answer.

Food distribution involves purchasing, stock, forecasting, suppliers, margins, pricing, logistics, customers, cash flow, operations and market changes. Our long-term approach is to help businesses identify and address problems across these areas. But the first free Health Check focuses on stock and purchasing decisions. This focus allows us to provide a clearer initial assessment rather than promise a complete review of everything.

01 · in the free Health Check
Stock & Inventory
Products that don't sell, stock that runs out and goods approaching expiry.
02 · in the free Health Check
Demand Forecasting
Your own sales history, read before the next order.
03 · related, where data permits
Procurement
How much to order, and when, for the stock you already hold.
04 · related, where data permits
Margin & Profitability
Where stock and purchasing decisions reach the margin.
05 · related, where data permits
Cash Flow & Working Capital
Money tied up in inventory.
06 · outside the initial scope
Supplier & Sourcing
Terms, delivery times and minimum orders.
07 · outside the initial scope
Pricing & Price Forecasting
Price lists that keep up with cost and with the market.
08 · outside the initial scope
Logistics & Distribution
Routes, deliveries and cold transport.
09 · outside the initial scope
Sales & Customer
Customers and products that could bring in more.
10 · outside the initial scope
Operations & Workflow
The hours behind invoices, delivery notes and daily routines.
11 · outside the initial scope
Market
Price and supply moves that change what to buy, and when.
12 · outside the initial scope
Trend & Assortment
What is rising in your categories, and what to stock.

Apply for your free Health Check

our approach

Understand the problem first. Fix it on your terms.

Many businesses are asked to replace their systems or buy a software package before they understand what is actually causing the problem. We take the opposite approach: first identify the issue, then explain it clearly and only then discuss what could be improved. You can act on the findings internally, ask us to help with a specific problem, or simply keep the report.

Apply for your free Health Check

trust

Your data. Your decisions.

We understand that sales, purchasing and inventory information can be commercially sensitive. The first application does not require you to upload business records. If your company is suitable for the assessment, we explain what information is needed and how it will be handled before requesting it. Our analysis focuses on improving processes, not blaming the people who make purchasing decisions.

Two consents, kept apart

The Health Check application and the weekly briefing are separate choices. The wording you agreed to and the time are stored with the request.

application
weekly
lab, in browser
no records

application details, consent text and time

one request, separate choices

A private lead list in the EU

The lead table sits in the EU and is not publicly readable.

where each piece of data lives

eu region lead list100% EU
your browser lab inputs100% local
nowhere uploads0 files

no file is uploaded from this page

free weekly briefing · secondary

Pistachio is trending. Should you buy?

Not ready to share records yet? Our free weekly briefing follows demand signals, categories and seasonality in food distribution. It helps with questions like this one, where the answer is rarely yes or no, but how much, from whom and when. The sample below is illustrative.

signals · order pace

examplesample

in this letter

sections: signals, category, seasonality, watch, opening

who it is written for

5 roles

Owner, purchasing, sales, operations and finance read the same page.

category · sample curves

fresh herbs
dry goods

seasonality · by region

Orders come early in one region. The others keep their usual week.

faq

Plain answers.

Tap a question to open it. The questions distributors ask before they apply.

We are not proposing another ERP. We examine your existing records to investigate purchasing and inventory patterns that may deserve attention.

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Where is your money getting stuck?

Small purchasing problems can become expensive habits.

Most distributors already have the data.

You know what happened. But could you have made a better decision?

From hundreds of products to a clearer list of priorities.

Start with the numbers you already have.

1 · Find it

2 · Fix it